Description
Humanity has gone from travelling for survival to doing so for prestige. But have we really? We discovered that flying 3,404 km to the Maldives (p. 108) isn’t about a flex of privilege instead it’s about human connections and that shared experience of new frontiers. Even a cruise (p. 54) is an anathema to many because you are mostly confined to a vessel, but at least it is no more a mystery than those who choose to indulge in staycations and those have become growingly popular even as international travel returns to full swing.
The quote, “Because it is there,” is attributed to George Mallory, an English climber who perished during his third attempt to climb Mt. Everest. Beyond leisure, going into the great unknowns is what disrupters do. Suppressing all natural inclinations to risk aversion and going out there allowed Nelson Yap to turn Benjamin Barker regional (p. 86). Did you ever think there would be a Singaporean consumer electronics brand in Asia-Pacific? Jonathan Tan of Prism+ has done it (p. 66). What about new world wines (p. 50), and who would have thought fruits from the vine in places other than France can give the French a run for their money? Don Melchor did.
The human spirit is all about the willingness to risk in the attempt of furthering the gifts of humanity. Read about Franck Muller pioneering fun ways to tell time (p. 96) and Moët Hennessy Diageo Managing Director Patrick Madendjian on the new pleasures of rediscovering old spirits (p. 104).
This issue is all about discovery and disruption.
