In this special MVMT edition of Augustman, we ponder the arbitrary distinctions we make about objective value. Are they truly “objective”? at some point in time in the watchmaking industry, the social prestige of a watchmaker started to overshadow the practical work and value that goes into the making of a timepiece. This conceit makes it difficult for brands like Gucci and Louis Vuitton to take experimental yet definitive journeys into high horology yet there are brands like Bvlgari who through grit and gumption have managed to accomplish some very amazing feats of fine watchmaking. This issue presents the best offerings in the industry without being coloured by brand or prestige.