Description
Asthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, colour, movement, pattern, scale, shape and visual weight. Designers use aesthetics to complement their designs’ usability, and so enhance functionality. Every single brand within these pages espouses a philosophy not just for beauty but pleasure. Take Brunello Cucinelli (p. 18): functional, soft yet structure. Hermès (p. 22): the team’s favourite not for its prestige but rather, its beauty without fussiness. Then there’s Rimowa (p. 30), as practical as they come but now matching the tone and tenor of the streetwear era. Design thinking has so permeated our lives that even brands like Gucci are casting their shadow in the hospitality industry with the new Elisir d’Elicriso (p.60); Belmond and Dior have teamed up to create a fantasy retreat (p. 68); the Rolls-Royce Boat Tail takes the high seas and translates it for the road (p. 74). Finally, we revisit our forebears of human society with Vacheron Constantin’s Tribute to Great Civilisations (p. 94). Enjoy luxury goods for what it can bring your soul.
